I have been reading the Financial Conduct Authority handbook and note the principals of business
https://www.handbook.fca.org.uk/handbook/PRIN/The following I believe are particularity relevant:
* A firm must conduct its business with integrity.
* A firm must observe proper standards of market conduct.
* A firm must pay due regard to the interests of its customers and treat them fairly.
* A firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading.
* A firm must arrange adequate protection for clients' assets when it is responsible for them.
*A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgement.
These principles are enforceable by the financial conduct authority, but not by individuals "A contravention of the rules in PRIN does not give rise to a right of action by a private person"
But even though such principals are not enforceable by individuals, what's to stop me using them as part of a persuasive argument that a said term is unfair, due to it's incompatibility with such principles?