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Faked celebrity endorsements

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Faked celebrity endorsements

Postby steve » Wed Mar 29, 2017 12:37 pm

I've seen a few adds around claiming that celebrity business people have endorsed some dodgy product - e.g. you may have seen a photo on various "quality" newspaper websites of one of the Dragons Den dragons with a black eye which links to a claim that they invested in a certain drug to help with mens' problems.

I mostly ignored them till one popped up on an App that is produced and distributed by my employer that claimed a certain famous businessman was supporting a dodgy investment.

I presume this is not lawful.

Who is liable. My employer or the supplier of their ad service?
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Re: Faked celebrity endorsements

Postby atticus » Wed Mar 29, 2017 4:09 pm

Primarily the advertiser. And the broadcaster/publisher.
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