A company sets up business using the domain name try-xyz.com and trades for many years from this site, another company who trades as try-abc registers the trademark some 10 years later try-abc.com and also registers the trade mark try-xyz.com along with other variations. A couple of years later try-abc issue a notice to the trader operating the name try-xyz.com to cease infringing its trademark try-xyz.com
try-abc has never owned the domain name try-xyz.com and thus its very hard to see how this could ever have been a trademark of theirs. Arguably a business would be pretty dumb to advertise a domain name they didn't own. It looks like an attempt to damage the value of try-xyz.com and force the domain holder to sell it to try-abc or simply to take out existing variations from the market.
I've read through the process of revoking a trademark - the trademark is not generic, but it clearly didn't belong to the company registering it. Can anyone point me at case law or interesting reading on examples of where one company registers a trademark (unregistered) but in use by another company. Odly the two organisations are not competitors, but do exist in similar markets.
My suggestions are not legal advice