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Magnum or is it?

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Magnum or is it?

Postby Russell » Wed Jun 28, 2017 11:48 pm

Was in Bulgaria and spotted an advert for a cornetto type ice cream make by Nestle called a Magnum. I then spotted what I'd know as a Wallis magnum and it was called a Dream. I didn't think the same name could be used by two companies, for two different products. What am I missing here?
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Re: Magnum or is it?

Postby atticus » Thu Jun 29, 2017 5:24 am

The fact that was in Bulgaria.
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Re: Magnum or is it?

Postby Russell » Thu Jun 29, 2017 7:16 am

I thought trade-names were international?
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Re: Magnum or is it?

Postby Hairyloon » Thu Jun 29, 2017 7:35 am

Russell wrote:I thought trade-names were international?

Traders often try to register the same name across multiple countries. There are, I expect international agreements (eg across the EU), but no global system that I am aware of.
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Re: Magnum or is it?

Postby Russell » Thu Jun 29, 2017 3:52 pm

Okay thanks didn't know that. But it's also odd that a company would even want to do this. I don't see the commercial advantage?
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Re: Magnum or is it?

Postby Goldensyrup » Thu Jun 29, 2017 4:58 pm

An interesting example of this is Magners Cider sold in the UK. In Ireland the same cider is marketed as Bulmers. Now Bulmers Ireland can't sell Bulmers in the UK under their own brand name because of Bulmers UK. Magners is the name of the chap that started Magners Cider in Clonmel, later to be taken over by Bulmers UK and renamed Bulmers, then sold by Bulmers UK in 1964.

https://en.wikipedia.org/wiki/Magners
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Re: Magnum or is it?

Postby Russell » Thu Jun 29, 2017 10:32 pm

Okay thanks for the reply. Clearly this is more common than I thought.
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Re: Magnum or is it?

Postby dls » Fri Jun 30, 2017 6:31 am

There has been litigation for many years over two beers sold over the world under the same names.
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Re: Magnum or is it?

Postby Russell » Fri Jun 30, 2017 6:32 pm

Okay some Weetabix has been impounded today :o This is serious stuff! http://www.bbc.co.uk/news/business-40453349
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Re: Magnum or is it?

Postby tph » Tue Aug 08, 2017 6:15 pm

I don't think you can trademark the name Magnum in most countries as it is already a common word in universal use.
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